I was sent a review copy of this book about 6 months ago, but I only got around to reading it now. By 'now' I mean that I read it yesterday, in one day (I have time off work). It was a great read. I had read in reviews that he is a little wish-y wash-y about vegetarianism in the book, but I found it kind of refreshing, as opposed to annoying. The book is conversational, as opposed to preachy. He repeats over and over that he is a vegetarian, and that it was the right choice for him, while also giving space in the book for some animal farmers to have a say. I think it will reach a much bigger audience with its "I looked into it, and now I am vegetarian because I found.. " attitude than books that say "you should be vegetarian because..". I think it would be a good read for long-term vegetarians and vegans because it's always good to be reminded of why we are veg, and a good book for people curious about vegetarianism because it's written in an approachable way. The topic is extremely timely, too, because it's very Pollan-esque - it's about environment, real food, local eating, and popular stuff like that. Safran Foer even mentions Pollan a couple of times, to agree with him and to disagree with him.
